Sony Alpha 7C Mirrorless Digital Camera, Silver (Body Only), Bundle With Bag, 128GB SD Card, Extra Battery, Compact Charger, Wrist Strap

Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection .

We are committed to creating the best tools possible, based on the needs of our customers, said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design The new Alpha 7C combines Sony s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g) , the Alpha 7C is similar in size and weight to an APS-C camera , with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading 740 images when using the LCD monitor, or 680 imagesxi when using the viewfinder.

Outstanding Full-frame Image Quality
Sony s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.

Advanced Autofocus
Using AI-driven functions, the Alpha 7C s Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, Tracking On + AF-On is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when Touch Tracking has been turned ON via the menu and is available for both stills and movies. The Alpha 7C s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus . When using Real-time Tracking while Face/Eye Priority in AF is ON with a human subject, the subject s eye and face is detected and locked on in real-time with extremely high tracking precision.